Less is more; something we really and truly believe in.

The brand ethos is to focus on continued sustainability with small timeless collections that are not trend-led. Creating a manageable capsule wardrobe, buying less and wearing more, and instead showing you how to re-wear your favourite pieces time and time again. Discovering successful outfit combinations that suit your body shape and lifestyle is important. Here are my key winter wardrobe combinations and go-to formulas for effortless outfits needed for day-to-day.


Winter walks = straight jeans + poloneck + crop floral sweatshirt + teddy coat + welly boots

Layering and comfort is paramount for a chilly dog walk on those frosty wintery days. Whether it’s a muddy woodland walk or a city park pootle just changing the footwear will adapt this go-to practical ensemble.



Night in outfit formula = Joggers + Crop Floral Sweatshirt + Cosy Socks

Whether its film night cuddled up on the sofa, or a cheeky quarantini cocktail by the fire, recreating the usual girls night out vibes, this outfit formula has your cosy night in sorted.



With time a precious commodity in the morning, having a quick and effortless combination for the school run has never been so valuable. This is literally a throw on and go as you sprint out the door. Leggings and an all black outfit are a fail safe.




Workwear Formula = Floral Cotton T-shirt + Black jeans + Scarf + Teddy coat

Whatever your current working environment, this reliable formula ticks all the boxes for that casual yet chic look. Appropriate for both in person and virtual meetings, simple is often the best solution.